Who is there
54% male · 46% female. Peak age 25–34, at 38%. 18–24 are 29%. 35–44 are 21%. 45+ are 12%.
Bright.BlueRetail media · Gyms
Do you want your brand seen by 100,000 people a week?
Or 300,000. Or 500,000. Same screens, three scales. For partners already on the estate, and for brands who were not ready to list a product.
100k
People a week · 100 gyms
300k
People a week · 300 gyms
500k
People a week · 500 gyms
About 1,000 impressions per gym per week. A 65-inch screen in the gym, on the machine people buy from. Four weeks. One invoice.
Sales package · Partners & brands
Who we are · Gyms
bright.blue
Grow your brand with Bright.Blue.
Your product, in front of high-intent consumers in high-footfall locations.
Monthly impressions22.6M+
Devices1,000+
82 min
Average dwell
1,213
Sales per device a month
£1.50–£45+
Purchase value
6pm
Peak time of sale
What they buy
Protein shakes 34% · energy drinks 26% · water 19% · protein bars 14%.
124 gyms · 2.8 million impressions · +34% incremental sales · 6.2× ROAS · +120% category growth.
What the media looks like
bright.blue
Every placement in the package — on the machine.
One campaign. The screen people see when they walk in, the banner when they start to shop, and the prompt on the way to the product.
10-second DOOH
Home banner
Category banner
Pop-up
Trafficked on Connect
Plays by machine
After the screen · Listing
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Put the product on the machine. Virtual or physical.
The media package is the audience. Listing is how they buy. One SKU, on the same screens as the package. Priced from the live Connect rate card, separate from the media fee.
No stock in the slot
Virtual
The product is on the screen, with a route to the brand’s own site. Nothing to warehouse, nothing to refill.
£20 per screen · 4 weeks · one virtual SKU · ex VAT
| With the media package | Listing |
|---|---|
| 100 gyms | £2,000 |
| 300 gyms | £6,000 |
| 500 gyms | £10,000 |
| 50 airport screens | £1,000 |
| 100 airport screens | £2,000 |
Stocked and sold on the spot
Physical
A guest SKU in the machine. Shoppers see it, then buy it. Drinks or snacks. We handle the listing on the screen.
£60 per screen · 4 weeks · one guest SKU · ex VAT
| With the media package | Listing |
|---|---|
| 100 gyms | £6,000 |
| 300 gyms | £18,000 |
| 500 gyms | £30,000 |
| 50 airport screens | £3,000 |
| 100 airport screens | £6,000 |
Listing rates are the live Connect card, October 2026: virtual SKU £10 per device per 14 days, guest SKU £30 per device per 14 days. A 4-week block is two fortnights. Media package is additional. Further SKUs priced the same way, per SKU.
Bright.BlueNext step
Tell us the scale. We book the screens.
Gyms: 100, 300 or 500. Airports: 50 or 100 screens. Media only, or media plus a virtual or physical listing.
To go live
1. Confirm gyms, or 50 or 100 airport screens
2. Media only, or add a virtual or physical SKU
3. Send a 10-second film and pack shot
4. We traffic, QA and send plays by machine
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